When Nollywood actress Monalisa Chinda needed to upgrade her brand, Mediawise was consulted to develop and execute a comprehensive plan to reposition her as a leading entertainment brand. Mediawise crafted a stand-out profile and deployed unconventional PR strategies. The Monalisa brand gained an instant upward shift.
Beyond helping her gain unrivaled exposure on the right platforms, Monalisa successfully launched her annual DanceForLife project as managed and executed by Mediawise. An avant-garde photo shoot, with ace photographer Kelechi Amadi Obi, was strategically deployed. Benevolence visits to Prisons, Orphanage Homes, Autism support etc were organized. Mediawise also helped manage her’You&I’ TV talk-show project from conception to realization.
At the brink of controversial relationship brawls, Mediawise stepped in and saved the day with creative strategies that saw the actor’s brand soaring amidst major crisis.
Mediawise initiated and implemented partnership ideas between the Arise Monalisa Foundation and major organizations and nations including NAFDAC, The Gambia, NCCDC and so on. This enhanced her brand prestige and attracted financial gains. Her social media followership grew from about 30,000 to over 350,000 within months. Beyond the multiple awards, prestigious media features and sponsorships that followed suit, Monalisa also received endorsement deals with different brands.
*Mediawise provides ongoing brand management for Monalisa Chinda under monthly retainer.
Monalisa Chinda is a multi-award winning actress and producer who has featured in over 200 movies aired globally.